We are looking for an intelligent bank marketer to contribute to our bank’s initiatives at the bank marketing department. To succeed in this role, the bank marketer should be ready to assist with marketing, and advertising and be willing to work with other marketing team members to execute marketing campaigns both online and offline.
He or She will be responsible for the day-to-day execution of effective marketing projects preparing creative briefs and leading kick-offs for assigned marketing campaigns, lead generation activities, retention initiatives, and conferences and events.
Bank Marketer Job Description
You should work with obtained product-related data and reciprocal connection with our consumer base through the right engagement. You should be ready to partake in the deployment of experiential marketing campaigns and events.
Bank Marketer Responsibilities
- Prepare project briefs and project plans to assist in the development of marketing initiatives.
- Collaborating with sales, marketing, advertising, product design, and product development team members to plan promotional marketing campaigns
- Creating editorial and content creation calendars for various media platforms and outlets
- Assisting with the design, negotiation, and placement of billboards, traditional media ads on TV and radio, social media ads, and email blasts
- Producing a brand style guide that best captures the company or client’s voice and mission
- Helping team leads set, allocate, and monitor the budget of each project and working with the marketing team and/or external vendors to prepare project estimates
- Establish project timelines and work with Traffic to ensure key milestones are met and projects are delivered on time
- Meeting with clients to discuss brand guidelines, goals, budget, and timelines and Planning and coordination of conference and event deliverables
- Conducting market research to determine a target audience’s needs, wants, habits, interests, and other relevant factors used in creating targeted marketing campaigns
- Researching previous successful campaigns to understand what worked, what didn’t, and what can be improved
- Reviewing the progress and success of a campaign, making adjustments, or pitching ideas for new campaigns as necessary
- Prepare and coordinate marketing communications plans and keep marketing calendars up-to-date
- Review all work from the creative team before stakeholder approval for strategic direction, grammatical, technical, and visual accuracy, and overall brand consistency
Bank Marketer skills
- 2-5years of experience in bank marketing, sales, or advertising
- Excellent research, and also standard in-house presentation skills.
- Exceptional communication skills
- Good presentation skills.
- Able to work with time and meet deadline guidelines.
Marketer Requirements
- HND or Bachelor’s degree in a marketing discipline or any related field.
- Past and recent experience in a marketing-intensive post.
- Ability to configure organic and paid formulas.
- Good networking skills and techniques.
- Able to work both as an individual and as a team member.
- Tested experience in developing campaigns and promotions in the past.
